What Can Investment Banking Teach the World of Marketing

Marketers pride themselves in getting their customers happy. They notice what their customers care about. They like to make sure that their clients are 100% satisfied. As consumers themselves, marketers take their own personal likes to the table. The marketing mindset is helpful for selling. If you understand your audience, you will sell more successfully. However, it is terrible for buying.

Costs, Benefits, and Sorrows of Hosting the Olympics

It has always been considered a high honor to be the host city of the Olympics. But, almost as important as honor, is also the anticipated revenue and profit expected to come to a city during the Olympics and forever after. City officials have hopes that tourists will flock to the reputed Olympic city, as television viewers fall in love with what they see and travel to the hosting city for years to come.

Can Sprint Really Compete?

It’s a question many mobile industry watchers wonder. Even as the brand continues a full court press toward going head to head with industry leader, Verizon, people want to know, can Sprint really compete?

In 2014, when Marcelo Claure was appointed CEO, Sprint was in dire trouble. Not only did they have the slowest 4G network, the company had just been rated the “worst carrier in the country.” Not an auspicious start, but hey, there’s something to be said for “only way to go is up.”

Hey Manager! This is Your Job.

Do you want to be a good manager, a great manager or do you want to be Michael Scott? It’s not about talent, and it’s absolutely a choice. There are several key components of strong and effective management you must understand if you want to be successful.

End-to-End Healthcare Marketing Across the Customer Lifecycle to Multicultural Markets

 

Health care in multicultural markets can get complicated. But that can also be true for Caucasians. There is great diversity among and within each group. It is estimated that the Hispanic group has approximately $2 trillion of disposable income. That is just one cultural group. But let’s discuss some of the basics.